Audi has struck an exclusive deal giving it first rights to buy Italian superbike manufacturer Ducati. The exclusivity deal gives Audi until mid April when the deal will likely be finalised, according to high-ranking sources.
Ducati’s liabilities are around €200 million , and our sources suggest the total purchase price is about €250m-€300m.
This is a bold move by Audi, which sees the long-term advantage in moving into two wheels as well as four.
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